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IME Aiwoba won the " China new power" ten big underwear.
2012-12-15In December 6, 2012, the textile network combined with HC clothing net holds " Chinese new forces, 2012 textile and garment industry development forum and the ten selection " awards ceremony in Beijing HC park headquarters base is held ceremoniously. After 3 months in the national polls, " underwear brand " top 10 list was finally settled. In 2012 textile and garment ten selection " ten big underwear brand " is the title of the Aiwoba: IME.
Ai Woba IME
Brand introduction:
IME Aiwoba is Guangzhou Rui source clothing Limited company's female underwear seamless underwear brand, the company was founded in 2003, each style is comfort and health, elegant and the perfect combination of fashion, to meet market trends and consumer demand, by virtue of " because professional, so the leading " slogan, from quality to promote health.
Brand positioning: Asian lingerie brand preferred membership discount chain mechanism
Brand concept: lead the fashion technology, comfortable in a healthy
Brand style: minimalism? Quality? Body? Pleasing to the eye
Minimalism: has two meanings, one for Aiwoba brand representative products -- seamless series of minimalist trait;
The Aiwoba brand store image with simple style.
Quality: has two meanings, one for Aiwoba all brand underwear series products with good quality;
The Aiwoba brand after sale service is high quality.
Body: Aiwoba brand products is committed to the consumer after dressing has the body effect.
Pleasing to the eye: external wearing underwear and body slim Aiwoba brand products to consumers a new aesthetic experience.
Product positioning: the seamless series features, covering the male, female, child complete underwear category
Brand: the beauty of simplicity
Quality characteristic: healthy, comfortable, refined
Target consumer group: pursuit of the noble life is dull, like life, love and pleasing to the eye, but advocating simplicity, love friends, love yourself more.
Woman ( 12 years old -45 years old, the main age: 25~35 years) the pursuit of romantic and elegant, healthy, lively, enjoy the comfortable life of female fashion.
Boy ( 10 years old -50 years old, the main age: 25~40 years) the pursuit of elegant, healthy, lively, have the taste, the pursuit of quality of life
Annual reviews:
She advocated, minimalist quality; she, each section are healthy and comfortable, elegant and the perfect combination of fashion; IME Aiwoba, because professional, so the leading.